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ARCHIVED - Zara to close in Cartagena
The fashion chain seeks to optimize online sales as coronavirus contributes to 300 closures across Spain
Image; stunning shot from the 2020 autumn collection
As the retail sector continues to feel the effects of the coronavirus pandemic, particularly in terms of store sales as opposed to online shopping, the clothes and fashion chain Zara has announced that it is to close its outlet on Calle Mayor in the centre of Cartagena.
The shutters at the store will go down for the final time on 30th November after 30 years of trading in the pedestrian city centre, during which time it has become one of the most popular stop-off points for shoppers in Cartagena. During what promises to be an extremely difficult autumn for retail concerns this is one of the most eye-catching closures of the many expected in the city, and it forms part of a strategy being implemented by the Inditex group which will mean the end of the road for over 300 stores in Spain and 1,000 all over the world.
Although the Covid pandemic is the obvious cause for the closures in Cartagena and elsewhere, in one sense the virus has simply accelerated a change in shopping habits which was already well under way as more and more people opt to make their purchases online, and Zara explain that the intention is to focus on strengthening this latter sales option. At present 14 per cent of Inditex sales are made online, a figure which the group president Pablo Isla believes can be raised to 25 per cent in the short term as smaller stores close and more efforts are made to attract internet purchasers.
Among the other Zara stores to be closed in Spain are those in the airports of Barajas in Madrid and El Prat in Barcelona, where there has been a sharp drop in footfall this year, but staff in the stores which will cease trading are being offered the chance to re-locate to other branches rather than being forced into redundancy.