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Date Published: 30/01/2025

Málaga's changing face: How tourism is reshaping local businesses

As tourism thrives, traditional shops face new challenges, but here's how we can all help keep Málaga’s charm alive

In the heart of Málaga, long-standing local businesses are facing difficulties as tourism continues to shape the city’s landscape. While tourism has undeniably brought economic growth, some traditional shop owners are expressing concerns about the changing dynamics of their neighbourhoods. They’ve observed a decline in the number of locals frequenting the city centre, with more visitors opting for larger shopping chains and international brands.

The shift isn’t entirely surprising. As Málaga’s popularity has grown, so too has the number of tourists, particularly from abroad. Many visitors are drawn to the city for its rich cultural heritage, beautiful beaches and vibrant atmosphere. However, the influx of tourists is creating a noticeable divide. Traditional shops, which once served the everyday needs of local residents, are now catering increasingly to the demands of tourists, leading to rising rents and a changing character in these areas.

At the same time, there’s a generational factor at play. Younger generations are moving away from traditional businesses and habits, opting instead for modern, often digital shopping experiences. This shift, coupled with the fact that many locals are now choosing larger shopping malls and convenience-based services, has contributed to the decline of family-run establishments.

However, it's not all doom and gloom. The tourism sector brings a wealth of benefits, such as job creation, increased local spending, and the chance to showcase Málaga’s unique culture. It’s clear that both locals and tourists have roles to play in maintaining the balance between tradition and modernity.

As a visitor to Málaga, it’s important to remember the value of supporting local businesses and engaging with the city in a respectful and sustainable way. Simple actions like shopping in small, family-owned stores, eating at locally-run restaurants, or choosing to stay in smaller guesthouses can make a huge difference in helping preserve the city’s heritage while still enjoying all that Málaga has to offer. The key is finding a way for tourism to thrive without overshadowing the very traditions that make the city so special.

So, whether you’re here for a short visit or have made Málaga your home, take the time to support the local businesses and community around you. A little care and respect for the city’s roots can go a long way in keeping its charm alive for generations to come.

Image: Jonas Denil/Unsplash

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